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One Woman’s Unlikely Journey to Sales Management

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Ryan talks with Amy Appleyard to discuss how theatre translates to sales, past lives, and how to sure up your processes - especially with remote workers. They discuss:

  • Amy’s transition from theater to finance and into managing B2B inside sales teams
  • The importance of one-on-one connections that are available for customers, prospects and sales offices
  • Tactics in communicating with teams in separate offices
  • The challenge of driving productivity through technology for inside salespeople
  • How Amy decided on the tech stack for inside departments
  • Career advice for job transitions

Amy Appleyard is the SVP Global Inside Sales for Carbon Black, a leading cybersecurity company that specializes in next-generation endpoint security solutions delivered via the cloud.

Prior to Carbon Black, Amy was VP Sales for LogMeIn’s Communications & Collaboration line of business, and lead teams who helped customers with technology products that enabled them to meet, market, sell and train.

Before moving into the tech sector, Amy led Staples Business Advantage’s Mid-Market Sales division; she also held positions in Finance, Strategy and Marketing at Staples. Earlier in her career, she co-founded an entertainment-based retail crafts store catering to urban, professional women, Spark Craft Studios.

Appleyard also ran her own theatrical lighting design firm, based in New York and designed productions for numerous prominent theatre and opera companies. She holds a Bachelor of Arts in Theatre from Virginia Tech and an MBA from Boston University.

About Carbon Black

Carbon Black is Transforming Security Through Big Data and Analytics in the Cloud

Growing trends in mobility and cloud have made the endpoint the new perimeter. New and emerging attacks are beating traditional defenses, and security teams are too reactive and held back by their technologies.

Carbon Black is leveraging the power of big data and analytics to solve the challenges surrounding endpoint security. With the CB Predictive Security Cloud platform, we are transforming cybersecurity to deliver a cloud-native endpoint protection platform (EPP) designed to protect against the most advanced threats.

The Theatre of Sales

 

rwr-ep10-tweet-appleyard.jpg

Ryan brings on Amy Appleyard to discuss how theatre translates to sales, past lives, and how to sure up your processes - especially with remote workers.

Amy Appleyard is the SVP Global Inside Sales for Carbon Black, a leading cybersecurity company that specializes in next-generation endpoint security solutions delivered via the cloud. Prior to Carbon Black, Amy was VP Sales for LogMeIn’s Communications & Collaboration line of business, and lead teams who helped customers with technology products that enabled them to meet, market, sell and train. Before moving into the tech sector, Amy led Staples Business Advantage’s Mid-Market Sales division; she also held positions in Finance, Strategy and Marketing at Staples.  Earlier in her career, she co-founded an entertainment-based retail crafts store catering to urban, professional women, Spark Craft Studios. She also ran her own theatrical lighting design firm, based in New York and designed productions for numerous prominent theatre and opera companies. She holds a Bachelor of Arts in Theatre from Virginia Tech and an MBA from Boston University.